Advanced Diploma of Marketing and Communication
Cricos Code
117040J
Duration
78 Weeks
Possible job outcomes
Marketing Director, Advertising Account Director, Client Services Director
Course Description
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full‐time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Units of Competency
Our course has been designed to meet the requirements for the BSB60520 Advanced Diploma of Marketing and Communication. It contains 12 units of competency as follows:
· 4 core units
· 8 elective units
Other Information
Entry Requirements
Students must meet the following entry requirements to successfully get enrolled in the course:
- Minimum 18 years of age at the time of course commencement
- Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full‐time relevant work experience.
- Must satisfy one of the following requirements:
o Have a minimum IELTS (General) test score of 5.5 or equivalent.
o Year 12 or equivalent
o Basic computer skills
o Meet all student visa requirements
01
Mode of Delivery
Face to Face (assessments to be conducted online)
03
Break schedule
3 weeks of break after each term
02
Study Schedule
20 hours per week
04
Assessment methods
Students are required to complete a range of tasks as part of the assessment requirements for each unit. Each unit assessment takes about 5 hours outside of class hours (assessment task own time). Assessment’s methods may include:
• Assessment Task 1: Knowledge questions – Students must answer all questions correctly.
• Assessment Task 2: Project – Students must work through a range of activities and complete a project portfolio.