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BSB60520 Advanced Diploma of Marketing and Communication

Please refer to GC Calendar for Enrolment for your future intake dates

Cricos Code

117040J

Duration

78 Weeks

Possible job outcomes

Marketing Director, Advertising Account Director, Client Services Director

Next Intake

Course Description

This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation.

Units of Competency

Our course has been designed to meet the requirements for the BSB60520 Advanced Diploma of Marketing and Communication. It contains 12 units of competency as follows:

·      4 core units

·      8 elective units

Core Units

BSBMKG621 - Develop organisational marketing strategy

BSBMKG622 - Manage organisational marketing processes

BSBMKG623 - Develop marketing plans

BSBTWK601 - Develop and maintain strategic business networks

ASSESSMENTS METHODS 

Students are required to complete a range of tasks as part of the assessment requirements for each unit. Each unit assessment takes about 5 hours outside of class hours (assessment task own time). Assessment’s methods may include:

• Assessment Task 1: Knowledge questions – Students must answer all questions correctly.

• Assessment Task 2: Project – Students must work through a range of activities and complete a project portfolio.

Other Information

Students must meet the following entry requirements to successfully get enrolled in the course:

  • Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

  • Have four years equivalent full-time relevant work experience.

  • Have completed an Australian School level year 12, or equivalent, or mature students or

  • Minimum of three years of working experience at a middle management level

  • Age of 18 years or over,

  • Obtain a minimum IELTS 6.0 or equivalent. For exceptions, refer to our English Language Requirements Policy on our website

  • Successfully complete the Pre-Training Review

Entry Requirements

01

Mode of Delivery

Face to Face (assessments to be conducted online)

03

Break schedule

3 weeks of break after each term

02

Study Schedule

20 hours per week

04

study outcome

  • Apply your knowledge to traditional areas of marketing and communication

  • Human resource, strategic and marketing planning

  • Develop a marketing plan

  • Advertising campaign development and market research

  • Managing innovation and continuous improvement

fee details

  • Refer to your Offer letter for fee details.

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