Certificate IV in Marketing and Communication
Cricos Code
117038C
Duration
52 Weeks
deliverty mode
Face to Face (assessments to be conducted online)
Study Schedule
BREAK Schedule
20 hours per week
3 weeks of break after each term
Course Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full‐time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
entry requirements
Although there is no pre-requisite course for this qualification, interested students must meet the following entry requirements to successfully get enrolled in the course:
- Minimum 18 years of age at the time of course commencement
- Must satisfy one of the following requirements:
o Have a minimum IELTS (General) test score of 5.5 or equivalent.
o Year 12 or equivalent
o Certificate III level or above qualification
o Basic computer skills
o Meet all student visa requirements
Why This Course?
📚 Industry-Relevant Curriculum
Stay ahead with a curriculum designed to match current industry standards and workplace practices, helping you develop job-ready skills that employers are looking for.
👨🏫 Experienced Trainers
Learn from industry professionals with extensive real-world experience, gaining practical insights and knowledge beyond the classroom.
🛠️ Hands-On Learning
Build confidence through practical projects, case studies, and real-world scenarios that help you apply what you learn in a professional setting.
🤝 Networking Opportunities
Expand your professional network by connecting with industry experts, guest speakers, and like-minded classmates who share your career goals.
Learning outcomes
📚 Develop a solid understanding of fundamental marketing concepts and practices to build a strong foundation for a successful career in marketing.
🎯 Gain practical knowledge across various marketing fields, including public relations, advertising, digital marketing, and business communications.
💡 Learn to apply creative and effective solutions to a range of real-world and unpredictable marketing challenges.
📊 Analyze and evaluate information from diverse sources to support informed decision-making and marketing strategies.
🗣️ Cultivate professional communication and strategic planning skills essential for success in today's dynamic marketing environment.
🚀 Enhance your career readiness with industry-focused knowledge and practical skills valued by employers.
Learning pathways
📖 Step 1: Marketing Essentials
Build a strong foundation in core marketing principles, consumer behavior, business communication, and contemporary marketing practices.
📊 Step 2: Market Research & Data Analysis
Learn how to collect, interpret, and analyze market data to identify trends, understand customer needs, and support business decision-making.
📱 Step 3: Digital Marketing & Media Strategies
Develop practical skills in social media marketing, content creation, digital advertising, and media planning to engage modern audiences.
💡 Step 4: Strategic Marketing Projects
Apply your knowledge through case studies, marketing campaigns, and real-world projects that strengthen problem-solving and strategic thinking abilities.
🎓 Step 5: Career Preparation & Graduation
Graduate with industry-relevant knowledge, practical experience, and professional skills that prepare you for a range of marketing, advertising, public relations, and communications roles.
Units of Competency
Core Units
Our course has been designed to meet the requirements for the BSB40820 – Certificate IV in Marketing and Communication. It contains 12 units of competency as follows:
· 6 core units
BSBCMM411 - Make presentations
BSBCRT412 - Articulate, present and debate ideas
BSBMKG433 - Undertake marketing activities
BSBMKG435 - Analyse consumer behaviour
BSBMKG439 - Develop and apply knowledge of communications industry
BSBWRT411 - Write complex documents
· 6 elective units
SIRXMKT006 - Develop a social media strategy
BSBMKG431 - Assess marketing opportunities
BSBCRT411 - Apply critical thinking to work practices
BSBPEF402 - Develop personal work priorities
BSBTWK503 - Manage meetings
BSBTWK401 - Build and maintain business relationship
ASSESSMENTS METHODS
Students are required to complete a range of tasks as part of the assessment requirements for each unit. Each unit assessment takes about 5 hours outside of class hours (assessment task own time). Assessment’s methods may include:
• Assessment Task 1: Knowledge questions – Students must answer all questions correctly.
• Assessment Task 2: Project – Students must work through a range of activities and complete a project portfolio.
Jobs related to this programme
Core Units
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📈 Marketing Officer
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✍️ Copywriter
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📱Media Assistant
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📊 Media Planner
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📬 Direct Marketing Officer
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🤝 Advertising Account Coordinator
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🔍 Market Research Assistant
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🎤 Public Relations Officer
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💡 Assistant Advertising Account Planner
