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BSB50620 Diploma of Marketing and Communication

Cricos Code

117039B

Duration

78 Weeks

Possible job outcomes

Sales Manager, Marketing Manager, Public Relations Manager

Please refer to GC Calendar for Enrolment for your future intake dates

Next Intake

Course Description

This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation.

Units of Competency

Our course has been designed to meet the requirements for the BSB50620 – Diploma of Marketing and Communication. It contains 12 units of competency as follows:

·      5 core units

·      7 elective units

Core Units

BSBMKG541 - Identify and evaluate marketing opportunities

BSBMKG542 - Establish and monitor the marketing mix

BSBMKG552 - Design and develop marketing communication plans

BSBMKG555 - Write persuasive copy

BSBPMG430 - Undertake project work

ASSESSMENTS METHODS 

Students are required to complete a range of tasks as part of the assessment requirements for each unit. Each unit assessment takes about 5 hours outside of class hours (assessment task own time). Assessment’s methods may include:

• Assessment Task 1: Knowledge questions – Students must answer all questions correctly.

• Assessment Task 2: Project – Students must work through a range of activities and complete a project portfolio.

Other Information

Students must meet the following entry requirements to successfully get enrolled in the course:

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent

or

  • Have two years equivalent full-time relevant work experience.

  • Have completed an Australian School level year 12, or equivalent, or mature students or Minimum one year of working experience at a supervisor level

  • Age of 18 years or over,

  • Obtain a minimum IELTS 6.0 or equivalent. For exceptions, refer to our English Language Requirements Policy on our website.

  • Successfully complete the Pre-Training Review

01

Mode of Delivery

Face to Face (assessments to be conducted online)

03

Break schedule

3 weeks of break after each term

02

Study Schedule

20 hours per week

04

study outcome

  • Learn best practices to succeed in the marketing communications industry

  • Create advertising campaigns & strategies

  • Manage implementation and lead teams in conducting marketing campaigns

  • Learn social media tools and marketing concepts

  • Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Entry Requirements

fee details

  • Refer to your Offer letter for fee details.

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