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Diploma of Marketing and Communication

Cricos Code

117039B

Duration

78 Weeks

Possible job outcomes

Sales Manager, Marketing Manager, Public Relations Manager

Course Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full‐time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Units of Competency

Our course has been designed to meet the requirements for the BSB50620 – Diploma of Marketing and Communication. It contains 12 units of competency as follows:

·      5 core units

·      7 elective units

Core Units

BSBMKG541 - Identify and evaluate marketing opportunities

BSBMKG542 - Establish and monitor the marketing mix

BSBMKG552 - Design and develop marketing communication plans

BSBMKG555 - Write persuasive copy

BSBPMG430 - Undertake project work

Other Information

Entry Requirements

Students must meet the following entry requirements to successfully get enrolled in the course:

-        Minimum 18 years of age at the time of course commencement

-        Have completed BSB42415 Certificate IV

or

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full‐time relevant work experience.

-        Must satisfy one of the following requirements:

o       Have a minimum IELTS (General) test score of 5.5 or equivalent.

o       Year 12 or equivalent

o       Basic computer skills

o       Meet all student visa requirements

01

Mode of Delivery

Face to Face (assessments to be conducted online)

03

Break schedule

3 weeks of break after each term

02

Study Schedule

20 hours per week

04

Assessment methods

Students are required to complete a range of tasks as part of the assessment requirements for each unit. Each unit assessment takes about 5 hours outside of class hours (assessment task own time). Assessment’s methods may include:

• Assessment Task 1: Knowledge questions – Students must answer all questions correctly.

• Assessment Task 2: Project – Students must work through a range of activities and complete a project portfolio.

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